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  1. Software Engineers Blog: Shotgun Marketing vs Focussed Marketing

    by , 9th February 2011 at 05:33 PM (Software Engineers BLOG)
    When I purchased my first house the real estate agent we used to help guide us in our search enjoyed “showing” us various properties with many different features. One house had a nice backyard with a HUGE side yard that was paved with cement and was probably 20’ wide by 60’ deep. The agent repeadidly emphasized to us how wonderful the house was because of it’s ability to park a large recreational vehicle. She kept emphasizing how wonderful the RV parking feature was and how it was so unique ...