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  • Ice Bucket Challenge

    Ice Bucket Challenge

    The Ice Bucket Challenge, also called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head and then dare someone to do the same. If they can't, the alternative is to donate $100 to the ALS association.

    ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.

    More than 1.2 million videos were shared on Facebook between June 1 and August 13. The challenge was mentioned more than 2.2 million times on Twitter since July 29, which help to raise $23 million.

    The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources.

    Hollywood stars and famous celebrities participate the Ice Bucket Challenge in the west, in India too the Bollywood started the same trend. Sania Mirza, Akshay Kumar, Abhishek Bachchan, Ritesh Deshmukh, Sonakshi Sinha are some of the stars who initiated the trend in India.

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