However hard they may be trying, the truth is that Sony, Samsung, LG and the likes havenít been able to convince the consumers that 3D TV is what they should be buying.
Surveys stacked against the "3D Glasses"
A new study by a top agency reveals that even though people find the 3D TV attractive, they are not convinced they need to buy one. Its been more than a year since 3D TVs were launched in India. Most companies believed that people werenít buying the 3D TVs was because they were too costly. But a survey reveals that only 45% percent of the people find it expensive. Even though this was the single most specified reason, not lagging far behind was the discomfort of wearing glasses. 42% people cited this as the reason for not buying a 3D TV. This is a significant increase from an earlier report where this figure was just 32%. This clearly means that the number of people hung up on 3D glasses have seen a significant increase.
Add to that the results of a Nielsen study according to which 90 percent respondents didnít want to wear glasses and the picture becomes much more clear.
Glasses Hinder Work
3D glasses hinder multitasking Ė something which users are used to while watching TV. Students doing their homework & writing journals, homemakers doing household jobs & grannies knitting sweaters are only few of the examples that come to mind. A television has traditionally been a companion and friend for a long time now. 3D TV takes that away from you.
So what are manufacturers doing to resolve this problem?
Tweaking the current technology to make lighter, better looking glasses is definitely a short term solution. The real deal is auto-stereoscopic or glasses-free 3D TV.
And Nintendo with its 3DS is the first product that looks promising. Even though it is a handheld gaming device and produces only a reasonable simulation of 3D without glasses, experts believe that this is the way to go.
Toshiba too has recently launched a glasses-free TV in Japan but its pretty dumb for it 20 inches. A 40 inches version is soon expected. But nothing concrete regarding the date and time of launch has been revealed. Size again is the problem with the devices that Sharp is coming out with. At 3.8 & 10.6 inches, the devices can at best be described as experiments. Similar devices have been seen from the research labs of LG and it ca be safely said that the current technology is suitable only for mobile phones.
Important Area of Research even for Apple!
A good indication that this is going to be an important area of technology in the future can be seen from the quantum of quality research being done across companies. Apple too has filed a patent in this field last year and that seems like sweet music to all of us.
NPD Groupís Rubin sums up it when he says, ďAt the screen sizes that are prevalent in consumer living rooms today and in particular for 3D, where manufacturers have been pushing the 'bigger is better' agenda for enjoying the immersion effect, we seem to have some way to go.ď