HERE IS some good news for all the FaaDoO Engineers! Pizza lovers can now relish their food along with some beer and wine as Pizza Hut is all set to serve this at its eateries across the country after conducting pilot tests in select outlets in the national capital Delhi and the country’s IT hub, Bangalore.
“We have just started serving wine and beer to our customers at two Delhi stores and wine at five stores in Bangalore,” Pizza Hut marketing head Sunay Bhasin said in Mumbai. “We will add more such stores. The idea is to have this service across all our outlets,” Bhasin said.
The popular quick service restaurant (QSR) chain Pizza Hut had applied for a permit to serve wine and beer at its outlets almost a year ago in October 2010. Its parent, the American restaurant chain Yum Restaurants, also operates KFC, Taco Bell and Long John Silvers.
Bhasin said the firm would expand its presence into Tier- II and Tier- III cities by 2015 as demand is growing in small towns driven by rising income levels and changing lifestyles and food habits.
“We have a goal of adding about 50 per cent of our current base by 2015,” he said, adding that “ by then we would have 180- 200 outlets”. The company currently runs 120 dining restaurants across 34 cities.
Bhasin said it is likely that the company will extend its footprint to around 16 locations by 2015. “Wherever there is a demand for our dining experience, our endeavour would be to deliver that. Anywhere there is retail space and people demand such an experience, we would love to be there,” he added.
The `9,000- crore organised eating- out market is growing at 25 per cent.
Bhasin said the current strategy is to change the concept of Pizza Hut from the traditional QSR to a casual dining restaurant.
Article Source: Mail Today