ALCHERINGA in its sixteenth reincarnation, and like it does every year, promises nothing but the best. Circa next spring, Alcheringa is all set to play host to the best of Events, Music, Bollywood, Fashion, Theatre and Dance, competitiveness unlike any other, a celebration transcending exaltation, and an experience the beholder will not forget anytime soon.
Alcheringa, the annual cultural festival of IIT Guwahati has, repeatedly over the years, not only continued to live upto its name, but also managed to better its own standards of the life and celebration it brings to its people. Alcheringa, which originates from an aboriginal Australian language and means “Eternal Dream Time”, is widely regarded as the biggest cultural festival of Eastern India, and is going be held from 2nd – 5th of February.
Transcending notions of being merely a cultural festival, Alcheringa, today, is a brand of national repute. Built to cater to the EQ of the youth of the entire country, graced by the presence of entertainers of international repute and maintained by a dedicated team of IITians that work around the clock to mould this phenomenon, Alcheringa has been changing the lives of everyone that it has brought within its recesses. Thousands of people all over the country await its return every year. With stellar performances from bollywood biggies like KK, Shankar Ehsaan Loy, Shaan, Sonu Nigam to the subtle grandeur of world renowned artists like Pandit Vishvamohan Bhatt, Giuliano Modarelli, Alistair Mcsween and many more, Alcheringa has already played host to some of the biggest names in the music and dance industry. With more than 50 events, 4 exhilarating Pronites, numerous Pro-Shows, 150 colleges participating from all over the country and a massive footfall of about 40,000 people, Alcheringa, only in its 16th avatar has shown immense growth, inter-alia.
Fashion show in progress at Alcheringa 2011
Crowd enjoying the Rock Night at Alcheringa 2011...
Alcheringa also believes that excellence in culture is relevant only if it encompasses a realization of social responsibilities. And being the potential juggernaut of social awareness that Alcheringa has come to be, it strives to fulfill its part of the requisite. Amidst all the glitz and glam, Alcheringa has, in the past, associated itself with “Bachpan: Setting innocence Free”, has worked for AIDS awareness in the North East region through numerous educational workshops and also continually incremented the numbers of ounces finding those in need with its Blood Donation Drive, every single year. Alcheringa has also done its share in promoting North Eastern Tourism, and raising awareness regarding safeguarding the Rhinoceros and the Gangetic Dolphin.
In tandem with the theme of this year “Urban Odyssey”, Alcheringa hopes to be reincarnated as a festival of hip-hop, graffiti, dance and trance, of rebellion and compliance, of sky scraping events and absolute street fun. It is here that Alcheringa will celebrate the juvenile, intrepid spirit in each one of us and raise a toast to the leitmotifs of Urban life. It is here that we will carouse through Urban Culture, play Urban Sport and cherish an all pervasive theme of life.