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  • Marketing the hot favourite at IIM Shillong placements - Avg Salary 12 Lakhs

    MARKETING surged ahead of Finance, the old favourite, as the most sought- after specialisation at the just-concluded IIM-Shillong placements for the 2010-2012 batch.

    An overwhelming 38 per cent of the batch of 93 students opted for Marketing this year, compared with last year’s 20 per cent. Companies such as Tata Motors, Tata Steel, Pidilite, UB Group, and Godfrey Phillips were the ones that offered roles Sales & Marketing and Business Development.

    "Each year’s placements are entirely driven by student interests," said Apoorv Vaidya, speaking behalf of the Placement Committee. "Keeping mind the preferences of the students of the third batch, we expanded the pool of companies offering marketing roles." Finance, which was the choice of 42 per cent of the batch last year, was opted for by only 25 per cent this year. "Companies such as Futures First, HDFC and NCDEX expressed interest for their Trading, Treasury and Wholesale Banking roles," Vaidya said.

    "Yes Bank was the largest recruiter, taking seven students for Finance roles."

    Despite the 40 per cent increase in the batch size and the fear of a double-dip recession, the placement process saw 44 companies making 105 offers to 93 students.


    Many new corporate houses were present, notably Tata Administrative Services, Goldman Sachs, Cognizant, Apollo Hospitals, Glaxo- SmithKlineand UST Global. The highest salary offered was INR 19 lakh per year. "We saw an 83 per cent increase in the number of recruiting companies." The changing preferences of students, according to Vaidya, can be attributed to the summer internships programme.

    Finance is the next most preferred sector after Marketing with 25 per cent recruitment in this sector. Goldman Sachs visited IIM Shillong for the first time and offered roles for their Asset Management division. Organizations like Nomura Investments, HSBC, RBI, ICICI Bank, Yes Bank, and SBI Capital offered roles in their Investment Banking, Equity Research, Consumer Banking, Project Advisory and Capital Markets divisions. Companies like Futures First, HDFC, NCDEX also expressed interest for their Trading, Treasury and Wholesale Banking roles. Yes Bank was the largest recruiter taking seven students for their finance roles.

    Consulting sector saw 14 per cent of the recruitment. Organizations like Deloitte, Cognizant, Mu Sigma, HCL Technologies, Suzlon, I-maritime, UST Global, Datawise and CGN Consulting offered roles in Business Advisory, Capital Markets, Enterprise Analytics, Real Estate, and Operations Consulting. Technology Consulting roles were offered by Cognizant, HCL Technologies, HCL Infosystems, Suzlon, Manipal Technologies, Sonata Software and Wipro.

    Operation sector, which saw 12 per cent recruitment, offered the roles of Program Management, Project Management, Manufacturing Operations, Packaging, Procurement, Supply Chain Management. Recruiters in this field included players like Tata Motors, Tata Steel and UB Group. Suzlon and Flareum Solar Technologies Pvt. Ltd. from the renewable energy sector offered niche roles in Operations Management and Project Management. First time recruiter Manipal Group offered roles in Program Management.

    General Management roles were accepted by six per cent of the students. TAS offered its much coveted General Management – Leadership Profile. Other General Management roles were offered by Apollo Hospitals, Neudesic, Indofil and Manipal Group.

    Human Resources domain saw recruitment of five per cent of the students. The companies that offered roles in the field of HR included Yes Bank, Tata Motors, and HDFC Bank. Flareum Solar Technologies Pvt. Ltd. also offered an Industrial Relations (IR) role at its plant.

    Source: Mail Today