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  • Facebook App Center launched in India, launches new localization tool

    The social network giant, Facebook launched the app center in India, one month after its successful launch in US.
    "The Facebook App Center is now available to everyone in the US, Australia, Canada, India, Ireland, New Zealand, South Africa, and the UK for pc, android and iOS ," Drew Hoskins said. This is part of a concerted effort on the part of Facebook to showcase the work of developers using its API, as well as capitalize on the fact that most of its users seem to access the site via their mobile devices.

    The company said the center has driven millions of app installations since it was introduced in the US last month. The center does not host apps, but sends users to the appropriate app store for their device. But will this strategy work for India?

    Many Facebook users in India do use their Facebook accounts to play games online as much as they use them to keep in touch. But whether they will use an app store remains to be seen. It is highly likely that many users will not appreciate the redirection to the appropriate app store, and it is also debatable if an app store will eventually lead to more online purchases of apps.

    Currently users have to click on the App Center icon located on the left side of the home page on Facebook, which recommends apps based on interests. But right now it’s a little hidden away and in the rush of looking through photographs or stalking people or doing whatever it is you use Facebook for, it is likely to go unnoticed. One would expect it to be located right on top of the screen, but its more towards the bottom of the page, and unless you knew it was there you’d be likely to miss it.

    As you click on the tab you will see a bunch of personalized recommendations based on apps you have used thus far. However it has also categorized apps into ‘most used’, ‘top grossing’ and ‘trending’ in similar fashion to the Apple store which makes the discovery of new apps a lot easier.

    Consumers will need to use Facebook Credits, the company’s payment system, to purchase the apps and Facebook will take a 30 percent cut of the revenue as it does with in-app purchases, said Facebook spokeswoman Malorie Lucich, when the app center was first announced last month. Facebook is introducing the app service to give software developers additional options, but the company expects in-app purchases to remain more prevalent on the social network, said Lucich.