Apple's CEO aplogizes for faulty Maps, asks users to use rival sevices for the time being!
It hasn't been a smooth ride for Apple's CEO Tim cook, since he was handed over the job on August 24, 2011. After getting mixed reactions from critics last year for the iPhone 4S, which saw mediocre improvements over it's predecessor, the iPhone 4, the company now faces huge criticism from iPhone users all around the world,after it decided to do away with the Google Maps, and instead, introduced it's own Apple maps in the latest version of it's Mobile operating system, iOS 6.
Since the iOS 6 was available for users starting September 19, 2012, Apple is in the line of fire from it's users for it's botched maps app. The company, which had had been using Google Maps since the first version of iOS, has failed big time to give users an error free experience with it's own mapping service.
In a surprising turn of events, Tim Cook has now written a letter to the customers, apologizing for the flawed mapping service.
"We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.", said Cook.
Perfection in it's products was one of the main reasons that made Apple the most valued company in the world, thus the map problems were an embarrassing fumble for a company, that has given it's customers, class leading products.
Strangely, the company now advices it's users to use Mapping services from it's rivals, as it works to improve its mapping service.
In his letter to the customers, Cook said, "While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app".
"Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard ", he added.
There's no doubt that Apple will soon get over the problem and fix it's Maps, but it does makes one think if the era of Steve Jobs (Read: Perfection) is over.