RCom teams up with WhatsApp, offers unlimited access at Rs. 16/month
Reliance Communications has teamed with the instant messaging application, WhatsApp and launched a couple of special tariff plans targeted at students all across the country.
This is a first of it's kind move for any mobile operator in India. The 'WhatsApp plan' launched by the company is available for Reliance GSM users all across the country and offers unlimited usage of the instant messaging service, WhatsApp at Rs. 16/month. Once this plan is activated, users won't have pay any extra data consumption chargers for this service.
To make this pack more attractive for the users, Reliance has bundled this pack with free usage of Facebook for a limited period of time. The plan comes with a Validity period of 30 days and gets renewed automatically after every 30 days.
If you're a Reliance GSM user and wish to subscribe to this plan, you can activate it by sending an SMS "WA" or "WhatsApp" to 53739 from your mobile.
Sanjay Behl, group head, brand and marketing, Reliance Communications, said, "This is the first of its kind offering of sharing unlimited text, music, pictures and videos. It will provide a compelling new experience with incredible affordability to smartphone users across the country. We are hoping this offer to trigger a significant shift of youth customers using smartphones to our superior network.’"
Other than the WhatsApp plan, RCom also launched it's "My College Plan" for college students across the country that will give the users unlimited access to WhatsApp. This plan also offers other benefits to students like SMS at 5 paise (within a particular group) and SMS to the entire group at Rs 3 (by texting the message to 51112).
Expressing his views about the tie-up, the co-founder of WhatsApp, Brian Acton said, "With the rapid growth of smartphones in India, we are currently working with industry leaders across countries. This would help leverage the power of data through their smart communication devices."