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  • Online retailer Flipkart ventures into eBook market

    One of India's biggest online retailers, Flipkart has entered the eBook market and announced that now, it would also sell eBooks through it's digital store Flyte via a dedicated application that is currently available only for Android, but soon will be available for Windows 8 and then, other platforms as well.

    Flipkart's digital store, Flyte was launched earlier this year and till now only offered music downloads at an affordable price, starting from as low as Rs.6. Users were able to purchase high-quality MP3 songs from the store and Flipkart even allowed re-download of songs by up to four times if the users lost their backup.

    To get more and more customers on-board, Flipkart has kept the prices quite low which start from as low as Rs.30. Also, it offers more than 4000 free titles for it's customers in a bid to entice the readers to this new format.

    Sameer Nigam, VP, Digital at Flipkart said, "We have a growing, tech-savvy reader base that is constantly on the go - and they are looking for options to buy and read their favourite books on their mobile devices instantly. In the US and European markets, which have been early adopters of eBooks, the market share for digital trade books is currently at 50 percent. In the U.S., the e-books market recently crossed $1 billion in annual sales."

    Using Flyte, Indian readers would be able to instantly purchase, download and read their eBooks on any Android mobile device. The store also offers free sample of each eBook on it's website and even on the mobile App.

    Once the user downloads an eBook, he can then read it on up to six devices, sync reading location, take notes, highlight text and even add multiple bookmarks to their eBooks.