HTC hopes to get 20% market share in India in the next 1.5 years
HTC might be struggling globally and its revenues might be down over 60 per cent year-on-year basis, but that is not stopping it from having high hopes from the Indian market.
Company’s country manager Faisal Siddiqui told Financial Chronicle in an interview that his company is aiming to capture 20 per cent smartphone market share in the next 18 months. Company currently has 6.8 per cent of the smartphone market share and will need some serious marketing along with great product line-up to get to the dream 20 per cent figure.
“Our business grew over 100 per cent in India last year and the country will be one among the top four fastest growing markets in the world such as the US and China for us,” Siddiqui said.
HTC has recently launched two new Android smartphones in the country including India exclusive dual-SIM pone Desire SV and an improved version of already available One X.