Udemy - B2B Content Marketing
Author: William Flanagan
Size: 179 MB
Content Marketing for B2B Enterprises
A practical plan and process, end to end, to drive leads and sales with content marketing.
Interested in content marketing, particularly for B2B products?
In this course, we will go through the complete, 4-step content marketing process used by OMA both with clients and in our own efforts to drive B2B lead generation efforts.
In this course, we'll answer questions like:
How to get inside the mind of your market, and build content that really interests them, even it you're in a boring industry
How to wire together blogs, offers, outreach, metrics and more to build a content marketing system that can systematically improve over time
What types of content to produce, and what channels to use to promote it
How to manage a content creation calendar, even if you're not a journalist
How to find promotional channels and influencers that are interested in your content
How to tool your process for measurement
What products and services we use today to get results
The course is structured in 19 video lessons. Each will take around 5 minutes. The entire course clocks in around 35 minutes. So, if you have an hour, you can knock this out over lunch!
This series contains 19 videos.

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