Adam Urbanski - Overnight Authority 2012
Author: Adam Urbanski
Size: 307 MB
1.* You provide a great service and already have some great customers, AND you want to attract a lot more clients, get paid more and be recognized as a leader in your field.
2.* You are great at what you do, BUT you are not sure how to differentiate yourself and get your message out in a bigger way so getting new clients is always a struggle.
3.* You have great skills and know-how, AND you want to find out HOW to turn that into a business that makes an impact in the world and makes you good money! *
* If this is you? pay especially close attention! The game has changed and being good at what you do is no longer enough! You must know how to quickly POSITION YOURSELF AS AN AUTHORITY in your field, package your services into irresistible offers, have a message that gets attention, and charge (and get paid) premium fees? Or you will be left in the cold and struggling to make your business work!
? Then Here Are 7 Reasons Why You Should Position Yourself As An Authority On Your Topic
More Clients - When you are recognized as an expert, you don't have to chase prospects and struggle with marketing. High-quality clients who can afford, and will happily pay, the fees you charge, will actually seek you out.
When a copywriter genius Michele Pariza-Wacek made a few tweaks to her message to clearly communicate her authority on the subject of marketing, she immediately attracted four new clients who paid her more than twice her previous fee!
More Money - If you think charging low fees will bring you more business you are fast on your way OUT OF BUSINESS! When you are recognized as an authority clients expect to pay more for your services and don't ask for discounts!
Look, low fees are a sign of low-quality and, often, low confidence in your ability to deliver on your promises. When Georgina Sweeney, an authority on increasing personal profit potential, doubled her fees, her business soared! In fact, she increased her original fees more than four times and grew her business from nearly zero to over $100,000 in just four months.
More Influence - I get it - you genuinely care about people and want to make a difference. But it's hard to do when you're the kept secret! It's so much easier to impact the world when your voice is heard and you are invited on BIG STAGES to share your message.
Today, Suzanne Evans is a world class philanthropist, using her money to make a big impact world-wide. AND it was because she positioned herself as an Authority on Showing Help-Preneurs How to Grow a Heart-Based Business and transformed herself from working as a secretary to owning a seven figure empire!
More Recognition - Right now the idea of ideal clients actually coming to you may sound unbelievable. But when you seem to be "everywhere" and your reputation proceeds you, people really do approach you and want to do business with you!
And it happens fast too! Michele Scism floundered around for a few months when she started her consulting and coaching business. But when she claimed her Authority on Social Media Marketing her fame (and business) exploded. Within 90 days she was a daily guest on teleseminars and buzzing around the country to speak at other people's events!
Less Selling - Let's get one thing straight - you must master the art of selling. Period! But, as an authority, you are doing a lot more of is teaching. And the selling conversations are powerful consultations and not the manipulative "brow beating" other people employ!
A decade ago a good friend of mine, and today's global Authority on Optimum Performance, Melanie Benson Strick, struggled to make a $1,000 a month and worked hard to "sell" her services. Things changed rapidly for her when she used my system to create "multiple doors" for clients to enter into her world and built a simple, education-based marketing machine that propelled her making six figures in only nine months!
Less Work - Establishing yourself as an authority is not a bunch of tricks and tactics. Granted, the hoopla around the "latest secret" and getting in on the "little known-loophole" sounds so much more exciting, but it just keeps you buying one $97 bright shiny object after another!
Instead, the strategies you learn and master at Overnight Authority Live Event are long-term. They work year after year, so you don't have to work so hard. For example, Donna Kozik, famous Authority on Writing a Book In Just One Weekend, was heading down the "popular path" of creating info products when she first became my client in 2007. Then she learned how to stand out from the crowd with the right positioning and developed a system, and a business model, that's EVERGREEN!
Today she works just four days a week and is on track for making seven figures a year - doing the same thing over and over again and not having to waste time trying to learn and figure out the latest gimmick every Tom, Dick, and Harry are trying to peddle each day!
Long Term Success - The real money in any business is in repeat transactions. And that only happens when you build real relationships with your customers.
I've been doing this work since summer of 2000. And I regularly do business with people who have been my customers (buying my products, listening to teleseminars, and attending my seminars) for nearly that long!
Personally, the strategies I teach have allowed me to put myself in the top 1% of income earners in the world. And, a recent calculation revealed that these strategies have generated over $50 million in new revenues for just my top clients, students, and friends - in the last four years alone!