AWAI - Secrets of Writing High-Performance B2B Copy
: AWAI Online
: 83 MB
Veteran B2B copywriter and acclaimed author, Steve Slaunwhite covers every aspect of B2B copywriting in this program. Use your business experience to make a living as a Writer in the $6.5 Trillion Business-to-Business (B2B) Industry.
This specialized area of copywriting is presented in 17 audio lessons and includes a 276 page guide to follow along with each lesson.
Why B2B companies need copywriters so badly ? and what YOU need to know to get the work.
How B2B companies market and sell their products and the most common types of B2B copywriting projects.
How to get inside the mind of the B2B buyer and how to master the B2B writing style and tone
How to write copy for the 4 major B2B areas: Lead generation and direct sales, B2B "edu-marketing", to help the sales force sell, and to get brand awareness and publicity.
How to write copy for all three B2B markets: Fortune 500 companies, midsize companies and small businesses.
Why you don't need any technical background or knowledge to handle B2B copywriting assignments with confidence and success.
33 little-known techniques for writing more powerful B2B copy.
How you can make $100,000 a year or more strictly from B2B work or as a complement to your other copywriting projects.