Marketing Environment Paper Presentation & Seminar

Learning Objectives

  • Describe the environmental forces that affect the companyís ability to serve its customers.
  • Explain how changes in the demographic and economic environments affect marketing decisions.
  • Identify the major trends in the firmís natural and technological environments.
  • Explain the key changes in the political and cultural environments.
  • Discuss how companies can react to the marketing environment.

Please find the attached file along with this

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