With the advancement of social-media recruiters now have unleashed their powers to go through a detailed check on their candidates profile. Chances are high that a recruiter or hiring manager will Google you online before offering you an interview or job. Search insiders tell me that non-celebrity people searches account for more than 10% of Google’s search volume. Here are five easy things you can do to manage your online reputation.
1. Google Your Name
The giant search-engine knows it all. Out of ecstasy we've all Googled our names atleast once. Make sure you are logged out of Google so you see standard versus personalized results. Think of the first page of results for your name search as your home page. Studies show the first page of results get 90% of the click-through volume. Now look for anything negative in the next 5-10 pages. If you have a fairly common name and share it with some dubious characters, start using a middle name and initial on your LinkedIn profile, resume and job application.
2. Own Your Name
Search Engine Strategy strategy is builded by companies when they look to own the first pages of results for their name, you should do the same. Some quick, easy, and free wins include.
- 1. Setting up a cool status and a flamboyant display picture wont help to get your name on the first page. Get your LinkedIn profile to show up first by making sure you have a custom URL with your name. In the example, xyz custom Linkedin URL is "http://www.linkedin.com/in/xyz" and shows up in the very first result because the URL matches the keyword searched and LinkedIn has high “SEO” authority. Go to LinkedIn and the edit profile section and generate a custom LinkedIn URL with your name. While you are at it, make sure to include a professional-looking photo on your LinkedIn profile.
- 2. Google knows Google, so company properties YouTube, Picasa and Google+ frequently show up in the first set of results for name searches. Make sure to set up and use Google+, it’s free and provides lots of options for providing links, photos, locations and other information you may want to highlight.
3. Block And Tackle
The visibility and secrecy of data on your profile is variant depending on the website, the instructions for removing or hiding results vary. On a social network like Facebook you can mark specific content as public or with varying levels of privacy. To protect yourself and your friends, the best policy is to keep Facebook content limited to friends only. Premium services Reputation or Reputation Changer provide ongoing monitoring and removal of negative or undesired content associated with your name.
4. Make Your Own Plays Social-media helps you to showcase your expertise by marketing yourself accordingly. Explore and create a blog related to your interest, answer a question on Quora or comment on a article. If there is a professional social network for your area of expertise, make sure you have a public profile. Share posts, contributions and comments on social networks because Google looks at social activity to rank order results.