Just after the launch of Google Nexus 7 tab in India, a new step by Google. Google Play movies launched, which allows users to buy and then stream popular films and tv shows has come to India. The Play store had some popular films like The Amazing Spiderman and Premium Rush but the latest Oscar hits like Argo and Zero Dark Thirty were either only available for rent or not available at all.
While there is no uniformity in rates of movies, the least seems to be Rs 50 for rents. While older movies like Saathiya and Mujhse Dosti Karoge are priced at Rs 50 for rent, the more recent movies like Ek Tha Tiger are priced at Rs 100. The rent rates sure sound good but it is not the same if you wish to buy the movie. The rates are as mostly over Rs 350 with even the older movies, available at Rs 50 for rent, being priced at Rs 390.
Google Play is more expensive, it’s about the same price as a original DVD – so we guess it’s up to the user to decide which they would rather buy. And as for renting, we’re not too impressed with the pricing there either – even if you’re only willing to spend Rs 120 to watch a film, chances are you can still find a decent movie theater which will screen the film for around the same price on a much bigger screen than any Android device you may own.
With most Google Play movie rentals, you have 30 days from the time of purchase to start your movie and 24 hours from the time you begin playback to finish watching.
According to Google’s terms and conditions, customers have the ability to return or cancel their purchase anytime within seven days of purchase if they have not begun playback. However if you have ordered content that is defective, unavailable or does not perform as stated, you may request a refund at any time.
It will be interesting to see if movies take off – given the high pricing, and the unabashed culture of downloading and streaming movies that prevails in the country.
Though the pricing may not be all that practical, the fact that the Google movies app has been introduced on the back of the official launch of the Nexus 7 tablet in India shows that Google definitely has an eye on India.