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  • BabyBerry: An app that makes Parenting Easy

    (Image by Rosa Dik 009 -- on & off,

    Becoming a parent is one of the happiest moments of one’s life, and with all that joy and fun, comes a lot of responsibility too. It start with keeping a track of child’s vaccinations, growth charts, milestones, and once the child grows up, look for play schools, day care and so on and so forth.

    Parenting is a full-time commitment, and a huge responsibility you can’t go wrong on. All of us, during these times, wished we had a helping hand, someone who could give us the right advise, the right information, on when to give vaccination and when to measure weight and height. Someone who could let us know what is right and what is not for our child.

    Cerebrahm Innovations, a Bangalore-based company has worked on serving this need. The company has developed an app named BabyBerry, which helps parents to keep a track of their kid’s overall growth and development, on a proactive and effective basis.

    Image by Chris Selaru,

    “When we started working on the app, the idea was to create a platform through which we could provide parents with all the necessary info and tools that will help them to ensure a complete control over the baby’s growth”, says Bala, co-founder and CEO of Cerebrahm. BabyBerry currently offers IAP 2014 vaccination charts, growth charts, milestones tips and articles for the parents. The parent needs to register the kid mentioning the date of birth and receives all the details mentioned automatically. They also receive reminders and notifications for vaccinations due, milestones, ensuring they never miss on the same, and can upload medical records of their kids too. “The idea is to make it extremely simple for the parents, and giving them all the information on the go, on their mobile screens”, says Bala

    BabyBerry also has a e-shopping module named Berrycart where in parents can buy baby essentials such as diapers, oils, bath & body essentials, toys & games at discounted prices.

    “We see Berrycart as a platform that connects suppliers to right set of buyers (Parents in this case) offering the best of products, duly validated by us”, says Dev Vig, CMO Cerebrahm Innovations. “Even the toys & games have been hand-picked by us keeping into account the specific skills they enhance. We wish to give an experience to the consumer that’s convenient, highly focused and intelligent, thus making parenting easy”, says Dev

    (Image by Kerem Tapani Gültekin,

    While the app is available across India, the shopping module is currently available in Bangalore and the team plans to expand it shortly to other cities.

    BabyBerry comes across as an app which is a one-stop solution to all the information that a parent would need, and enables them to take control of their child’s overall growth and development. In a space where in info related to parenting is not available easily, the app comes as a breather to parents of young kids giving them all the necessary info and tools needed.

    “We help them to become a Super Parent”, concludes Bala with a smile.
    The app has more than
    6,000 parents onboard and is available free of cost on Google Play as well as Apple Appstore.

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    About the Author: Dev Vig: : linkedin: Dev Vig