Honda getting ready to introduce an entry-level diesel sedan
Of late, Honda India has been losing ground to it's competitors mainly due to the lack of diesel option in it's cars. After months of speculations, there are strong rumors which suggest that the company is working on the sedan version of it's hatchback, Brio, that will feature a diesel engine. If that turns out to be, it will be the first diesel model for the car maker in India.
Lately, Honda has seen dipping sales in most of the segments. Brio faces stiff compition from cars like the Ford Figo, Chevrolet Beat and Maruti Suzuki Ritz, while it's most successful model, Honda City has been left behind by it's competitors such as Hyndai Verna and even the relatively new, Skoda Rapid.
Also, there is news that Honda will discontinue it's Civic model.
With a new diesel engine, honda will hope to regain the lost ground. Honda is expected to pitch the Sedan version of Brio against the likes of Maruti Suzuki Swift DZire, Skoda Rapid, Tata Indigo and Mahindra Verito. Experts believe that the diesel engine in the Brio sedan (we'll call it that for now!) will be somewhat similar to the 1.6 litre powertrain engine that Honda introduced in the Civic, earlier this year in Europe.
To keep the costs down, Honda hopes to increase the localization of the upcoming model and to do so, the company is expected to source several components from India itself.
Finally! It seems that Honda has realized that introducing a diesel option for their models in India is the only way forward. With the increasing difference between the prices of petrol and diesel, we too, can't deny that.
All we can say is: Honda, it's better late than never!
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