Hero MotoCorp hopes to launch new bikes without Honda technology in 2013
The largest two-wheeler manufacturer in India, Hero MotoCorp has officially announced that it will introduce it's new range of products, with it's own technology by as early as 2013-14 in the Indian market.
This comes after Hero parted ways with the Japanese automaker giant, Honda earlier this year.
Hero MotoCorp has signed technological partnerships with three firms across the globe. These include tech-sourcing contracts with an Italian two-wheeler designing firm, Engines Engineering, an Austrian Engine develoer AVL and for the high end-bike segment, it had roped in Erik Buell raching (EBR).
At a press conference, Anil Dua, the Senior Vice President (Marketing and Sales) of Hero MotoCorp said, " We have technology partners like EBR, AVL and Engines Engineering. A lot of collaborations is already taking place and we will be launching the first product with our own IPR through these collaborations by 2013-2014.
With EBR, we are focusing on the premium bikes, while with AVL and Engines Engineering, we are focusing in the other segments. We also have our own R&D, focusing on new product development."
Though Anil Dua refused to comment on the bike segments company aims at, but is is expected that Hero MotoCorp is keen to introduce various models across all segments.
The company, which still uses Honda's technology in it's new models said, "We have rights to use the new products we are sourcing from Honda till 2017. While we will continue to modify and improve the existing products in our portfolio, we are also working on our own range of products with the help of our technology partners. The first such product with our own IPR will hit roads next fiscal."
Commenting on the plans to export these products in global markets, Dua said, "We are going to look at the customers in African and Latin American markets and are going to tailor-made for them."
When asked if the company hopes to see a boost in sales during the festive season, Dua said, “The market is down, but usually during the festive season sales pick up. It is unlikely that we will have a stupendous double-digit growth during the festive season, but I do believe it will be a single-digit growth.”
Dua then mentioned that between July-September, the overall salesin the two-wheeler market has slumped by five per cent and that Hero MotoCorp had "adjusted" its production capacity with two lac units.
He later added that the company hopes to soon run it's production plants in full capacity by third quarter of fiscal 2013.
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