The aim of this contest is to celebrate the diversity in India and this contest is open for everyone with a penchant for making videos.
Users from all across the world can participate in this contest which will last for 3 months with the last date for submitting entries being February 9, 2013. All the submitted entries would be featured on the You Tube channel. The duration of the film must not exceed 5 minutes and users can make the film on any of the three following themes:
- India Is Incredible
- India Is Unforgettable
- India Is Wherever You Are
Speaking about the initiative, the Joint Secretary and Head of Public Diplomacy Division, Ministry of External Affairs, Riva Ganguly Das said, "India Is’ was the first web-based campaign initiated by the Public Diplomacy Division of the MEA to connect with people from all over the world. In the first year alone, we received more than 250 video entries on India from 42 countries and through this initiative we aim to create a visual roadmap of India for Indians and foreigners alike."
" The contest 'India Is' was launched last year and we decided to continue even this year and it was the first Web based campaign initiated by the Public Diplomacy Division of the MEA to connect and interact people from all over the world and make them think about," she later added.
To encourage the participants, You Tube has also partnered with with popular director Anurag Kashyap and his team of directors, who will produce five short showcase films under the three given themes of the contest, which will be produced in association with Viacom 18 Motion Pictures.
The users can vote for their favorite films on or before the 20th of March 2013. The submitted entries would judged on the basis of creativity, storytelling, originality, screenplay, technical execution and performances, after which a total of 10 winners with three from each category would be chosen.
The winners in each of three categories would get a Canon EOS Canon Mark II Camera with lens and also, a weekend getaway from Taj Holidays, across any of the various exotic locations in India.
Other than the above mentioned prizes, there would also be a couple of special prizes for the most-watched and the most-voted films as well.
Speaking on the occasion, Anurag Kashyap said, "Short films is a challenging format and it will be very interesting to see the creativity and talent of filmmakers working on these themes."
The final results would be announced at a mega event on the March 22, 2013, that will be co-hosted by YouTube and the Ministry of External Affairs, Government of India.