Harley-Davidson rolls out it's Fat Bob in India at Rs. 12.8 lakhs
Yesterday, the iconic American motorcycle maker, Harley-Davidson launched it's latest cruiser bike, the Fat Bob in India. The bike is priced at Rs. 12.80 Lakhs (ex-showroom, Delhi).
To Keep the costs down, the Harley Davidson Fat Bob Cruiser would be a completely knocked down (CKD) unit in India, meaning thjat the bike would be brought into the country in parts and would be assembled at Harley Davidsons's Bawal manufacturing plant in Haryana.
The Fat Bob from Harley is a powerhouse and packs a 1.6 litre, 1585 cc powertrain engine which is assimilated with a six speed cruise drive transmission. The bike also gets a massive fuel tank capacity of 18.8 litres, that would surely be a great dvanatge when you take your Fat Bob out on a road trip!
While talking to the media at the launch, Anoop Prakash, MD, Harley-Davidson India, said, " The launch of the Fat Bob as CKD will allow more customers to experience our Dyna range at an attractive price point. At Harely-Davidson India, we will continue to adopt and invest in strategies that make our products and ownership experience accessible to more enthusiasts and customers in India."
"Although there is no immediate plan for adding to our CKD line up, we will keep the option open for future in order to make our products affordable to customers", he added.
The company has seen increasing sales of it's bikes in India and also, increasing demand for it's bikes in various non-metro cities of the country, which has led it's MD in India, Anoop Prakash to suggest that the company would open up it's dealerships across the tier-II cities in India soon.
The company which is all set to open it's tenth showroom in the country in Goa by the year-end, plans to open it's dealerships in Jaipur, Indore and Pune by next year.
Commenting on this, Anoop Prakash said, " We are getting a good pull in smaller towns. There are a lot of people who have the same key attributes as we have, in wanting personal freedom. The kind of enthusiasm we had received in a place like Kochi was the same as in any metro."
The sales figures of Harley Davidson's bikes in India have seen a big increase since last year when it sold around 1000 units in 2011, to this year, when it it is close to doubling up that figure and selling 2000 units by this year's end.
The Fat Boy which was launched Yesterday, is the 13 model from Harley Davidson's stable in the country and would be available in five different colors, across all the nine Harley-Davidson dealerships in India.
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